Lead Web Designer at Whiteboard (2021-now)
Senior Designer at FortyFour (2020)
GA Front-End Development Course (2020)
Designer at 3 Owl Agency (2018-2020)
2019
Visually and structurally strengthened a franchise restaurant client brand and website, providing them a unified corporate standard, resulting in a 300% increase of local store webpage traffic and doubled average page visit time from 00:51 to 2:11 minutes.
2019
VitaLink was ready for the next phase of their company’s growth, needing flexibility for expansion and cohesion across their multi-state locations. Their story over the years had slowly focused its attention on their network and being more accessible with what they offer to their ever-growing patient network.
The Georgia Museum of Agriculture wanted their site to accurately reflect their continually growing educational story. Their new platform for historic village sites, educational resources, rental spaces, and community opportunities resulted in an increase of interaction, inquiries, and reservations.
3 Owl Agency
2018-2020
As the multidisciplinary design agency based in Atlanta grew in size and scope, it became clear that an overhaul of the existing identity was necessary. Reflecting the people who made up the team, a new identity and website was developed that altogether felt: mysterious, quirky, and professional. Numerous brand collateral, content, communication resources, presentations, meeting support, and more were all created during my time at the agency.
Post Meridiem
2019
Working within limited brand flexibility, content, and time restrictions, Georgia’s first to-market canned cocktail needed to be systematically re-envisioned and simplified to prepare for the expansion of products. In doing so, the total color count was reduced from 23 to 10 and updated to appropriate contrast standards; the total font count was reduced from 5 to 2 and was replaced with a variable font to ensure flexibility for all titles. In the end, ensuring the product label a fool-proof template for the growth of the company.
Great American Cookie Company is nationally franchised with 300+ stores. In 2019, the company launched its first raw-product, e-commerce site. In 2020, the client wanted both functional and structural changes to prepare for the vast growth of their e-commerce store.
>