Brand Evolution
Wishing to be more approachable, all photography was directly to be soft and show doctor-patient relationships. The brand was also softened by reimagining all colors and fonts and by adding a supportive iconography system to clearly display what all VitaLink offered.
Database Driven Website
During a time of expansion, VitaLink wanted to look cohesive and marketable for acquisition, so we worked with their limited database of locations, doctors, and therapeutic areas to create a network that would be both easy to navigate as a user, while also easy to populate for VitaLink.