Breathing Life Into a New Brand
Arclin had already laid the groundwork for a refreshed identity, and our role was to bring it to life online. We translated a print-focused brand into a digital-first experience, expanding the visual language while balancing industrial precision with human connection. Through typography, color, imagery, and interaction, every element reinforces Arclin’s expertise and leadership, creating a seamless digital extension of the brand.
End-Users in Mind
We built a clean, intuitive structure that puts people first and products second. By organizing offerings by industry, category, and brand, users can navigate directly to what they need without friction. The design prioritizes accessibility, clarity, and flow, blending technical depth with inviting visuals—so whether a visitor is sourcing materials or learning about Arclin’s impact, the experience feels effortless and engaging from start to finish.
