Arclin

Completed 2024 at Whiteboard

  • Brand Extension
  • Accessibility
  • Creative Direction
  • Website

Arclins' new site was the definition of a team effort. Together we pushed a print-forward brand into an immersive experience, organized their vast offerings and products to a clear user experience, and demanded accessibility and ease of use from all possible entry points.

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Breathing Life Into a New Brand

The foundation of Arclin’s new identity was already in motion. This wasn’t just about launching a website—it was about crafting an experience that invites their audience in, guides them effortlessly, and leaves a lasting impression. From the moment people land on the homepage, they should feel Arclin’s expertise, commitment to performance, and leadership in the industry.

Desktop homepage and mobile stat Quote from Brand New
Desktop details
End-Users in Mind

We created a structured system that made finding products effortless, organizing everything by industry, category, and brand so users could quickly find what they needed. Throughout the site, we put people at the center of the experience—not just products. The visual design balances technical precision with warmth, ensuring visitors feel engaged rather than overwhelmed. Navigation is clean, pages flow naturally, and the entire experience is intuitive, whether someone is searching for a product or learning about Arclin’s industry impact.

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