IEX Group

Developed 2022-2023 at Whiteboard

  • Websites
  • Family of Brands
  • SASS

We partnered with IEX Group to rethink their parent company website, as well their subsidiaries. Each site and brand was approached by first understanding their unique user and technology complexities to better communicate their value and then extending their individual brands to relate and gain trust with their intended end users. 

IEX Exchange

IEX Exchange, an innovative stock exchange facilitator built to serve investors, needed a website that could both serve their marketing needs and house a robust content and documentation library, all while also abiding by regulatory and security requirements.

↗ View the Site
IEX Exchange desktop and mobile view
IEX Exchange diagram example on mobile screen Illustrated cards and branded text moment
IEX swXtch

IEX Exchange, an innovative stock exchange facilitator built to serve investors, needed a website that could both serve their marketing needs and house a robust content and documentation library, all while also abiding by regulatory and security requirements.

↗ View the Site
IEX swXtch desktop and mobile view
IEX swXtch illustration example on mobile screen Cards with icons and pricing table
IEX Cloud

IEX Cloud provides a core set of financial data, all in one place. Our design team translated complex internal product diagrams into dynamic product UI. With the new website, IEX Cloud was poised to effectively show off the value they’re bringing to their industry.

IEX Cloud desktop and mobile view
IEX Cloud diagram example on mobile screen Product UI illustration examples
IEX Group

We began to establish the parent brand and website for IEX to strategically align these sub-brands together. The client decided to take the endeavor in-house and these designs never moved forward.

IEX Group desktop and mobile view
IEX Group illustration example on mobile screen Example of house of brands illustrations