IEX Group

Developed 2022-2023 at Whiteboard

  • Websites
  • Family of Brands
  • SASS

We partnered with IEX Group to reimagine the web presence of their parent brand and various subsidiaries. Each site was thoughtfully designed to address specific user needs, technical complexities, and regulatory requirements, while maintaining a consistent brand voice across the family. This approach helped build trust and clarity for diverse audiences from investors to developers, across multiple platforms. 

IEX Exchange

The flagship IEX Exchange website serves both as a marketing front and a resource hub. Designed to meet strict regulatory standards, it provides investors with clear, authoritative content alongside a comprehensive documentation library—all wrapped in a confident, accessible interface.

↗ View the Site
IEX Exchange desktop and mobile view IEX Exchange homepage header overlayed on an image of their office
IEX Exchange diagram example on mobile screen Illustrated cards and branded text moment
IEX swXtch

swXtch required a distinct site that communicates its unique technology and benefits to a sophisticated user base. We crafted a sleek, intuitive experience to highlight swXtch’s offerings and position it as a leader in the evolving fintech landscape.

↗ View the Site
IEX swXtch desktop and mobile view
IEX swXtch illustration example on mobile screen Cards with icons and pricing table
IEX Cloud

IEX Cloud consolidates financial data for developers and businesses. We translated complex product information into a dynamic, user-friendly UI and website that clearly conveys its value proposition—making data access and integration straightforward and engaging.

IEX Cloud desktop and mobile view
IEX Cloud diagram example on mobile screen Product UI illustration examples
IEX Group

We began to establish the parent brand and website for IEX to strategically align these sub-brands together. The client decided to take the endeavor in-house and these designs never moved forward.

IEX Group desktop and mobile view
IEX Group illustration example on mobile screen Example of house of brands illustrations