Fuse Froyo

Completed 2023 at Whiteboard

  • Brand
  • Asset Creation
  • Website

Fuse needed a digital refresh that could capture their energy while achieving three key goals: make customer information more accessible, attract new franchisees, and showcase the positive spirit that defines Fuse.

↗ View the Site
Brand Evolution

With limited existing brand recognition, Fuse’s in-store experience became the spark for building something new. The vibrant atmosphere, playful style, and engaging imagery informed a fresh visual direction. Leading the design effort, I established the overall creative approach and developed a custom illustration style in collaboration with another designer. Together, bringing Fuse’s in-store personality online.

Savannah interior location Featured menu item
Whimsical illustration representing the building exterior
Website

The redesigned website is simple in structure but rich in personality. Through bold color, dynamic shapes, and playful interactions, the digital experience now mirrors the joy of walking into a Fuse location. Successfully creating a brand presence that feels fun, memorable, and unmistakably Fuse.

Fuse website homepage header with an interactive animation
Branded testimonail Fuse digital menu
Fuse CTA and footer Fuse franchisee form