Sara Norman

Fuse Froyo

Completed 2023 at Whiteboard

Brand
Asset Creation
Website

Fuse needed their brand to feel much livelier in order to achieve a few specific objectives: more accessible customer information, increase prospective Fuse franchisees, and incorporate the positive spirit of Fuse throughout the site.

↗ View the Site

Brand Evolution

Fuse did not have much brand recognition when approaching us, but their in-store experience, style, and imagery gave us inspiration when establishing their brand. I lead a junior designer to establish the illustration style that embodied Fuse’s in-store experience.

Whimsical illustration representing the building exterior

Website

The established website is fairly simple, but had so much brand personality. We used color, shapes, and fun interactions to ensure a really fun and memorable brand experience for the user.