Rooted in Swiss modernism, OffCourt’s identity is clean, high-contrast, and timeless, anchored in Helvetica Neue with a mostly black-and-white palette. Strategic pops of color highlight moments of energy, while every touchpoint, from logos to onboarding flows, maintains clarity and consistency, letting each athlete’s personal brand shine.
OffCourt needed to engage both athletes and fans. Acquisition-focused landing pages, refined onboarding flows, and light and dark modes made the experience personal and accessible. Athletes get a streamlined Insights dashboard for performance and engagement, while fans enjoy an elevated feed, shop, and interactive player profiles. Every update, from component reskins to shareable moments, makes connecting, exploring, and engaging effortless.
