Hunter   Museum

Completed 2024 at Whiteboard

  • Creative Direction
  • Brand Extension
  • Website

Art is meant to be explored. The Hunter’s new website embodies that belief—transforming a static, information-heavy experience into an open invitation to wander, discover, and connect. Whether someone is planning a visit, exploring art from home, or diving into the museum’s stories, every detail is designed to guide them deeper into the world of the Hunter.

↗ View the Site
Breathing Life Into an Old Brand

The Hunter Museum is alive with color, conversation, and community—and now, so is its website. Creative direction centered on authenticity: warm tones inspired by the museum, photography that captures people engaging with art, and a design that feels approachable yet refined. The result is a digital space that reflects real experiences—kids sketching in galleries, friends talking over coffee, and moments of awe in front of a masterpiece.

Hunter brand evolution Hunter custom photography Hunter custom photography
End-Users in Mind

The site puts participation before transactions, making it easy to find what matters most in just two clicks. A dynamic events calendar, intuitive exhibition navigation, and smooth ticketing and membership flows keep the focus on art and community, not friction. Every interaction—whether buying tickets, joining as a member, or simply exploring—feels effortless, keeping visitors engaged before, during, and after their visit.

Homepage HERO Various mobile views of the Hunter website
Details of the desktop site Details of the desktop site
Details of the desktop site Details of the desktop site
Hunter homepage details