Visually and structurally strengthened a franchise restaurant client brand and website, providing them a unified corporate standard, resulting in a 300% increase of local store webpage traffic and doubled average page visit time from 00:51 to 2:11 minutes.
The Georgia Museum of Agriculture wanted their site to accurately reflect their continually growing educational story. Their new platform for historic village sites, educational resources, rental spaces, and community opportunities resulted in an increase of interaction, inquiries, and reservations.
3 Owl Agency
As the multidisciplinary design agency based in Atlanta grew in size and scope, it became clear that an overhaul of the existing identity was necessary. Reflecting the people who made up the team, a new identity and website was developed that altogether felt: mysterious, quirky, and professional. Numerous brand collateral, content, communication resources, presentations, meeting support, and more were all created during my time at the agency.
Working within limited brand flexibility, content, and time restrictions, Georgia’s first to-market canned cocktail needed to be systematically re-envisioned and simplified to prepare for the expansion of products. In doing so, the total color count was reduced from 23 to 10 and updated to appropriate contrast standards; the total font count was reduced from 5 to 2 and was replaced with a variable font to ensure flexibility for all titles. In the end, ensuring the product label a fool-proof template for the growth of the company.