Lead Digital Designer

A systems thinker who enjoys the challenge of solving complex problems and promoting cross-collaboration. I enjoy tinkering with design systems, streamlining project processes, and working with smart people.

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Lead Digital Designer at Whiteboard (2021-now)

Product Designer at Manhattan Associates(2020)

GA Front-End Development Course (2020)

OffCourt

2024

OffCourt // App for the Athlete

  • App

  • Go-to-market Strategy

  • Brand Positioning

↗ View Project Single athlete’s feed; featuring content, time-based videos and product promotions.
Athlete’s insight summary to preview their interactions and revenue for the month.

OffCourt is a platform where athletes have influence beyond the court; spanning fashion, music, and lifestyle. This app allows NBA stars to connect directly with their fans.


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Arclin

2024

Arclin // Brand in Motion

  • Creative Direction

  • Brand Evolution

  • Website

↗ View Project Immersive homepage experience with custom 3D artwork.
Accessibility and mobile experience was vital.

For decades, Arclin has quietly shaped the industries of construction, agriculture, and engineered materials. Their new digital presence had to be dynamic, functional, and immersive. We took this evolving brand and transformed it into a digital experience that felt as forward-thinking as the company itself.


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Hunter Museum

2024

Hunter Museum // Accessible Art

  • Creative Direction

  • Brand Evolution

  • Website

↗ View Project Since red is infamously a difficult color to work with from an accessible standpoint, we used it intentionally.
Colorful and modern experience.

The Hunter partnered with us to transform their digital presence into an inviting, exploration-centric platform that would drive in-person visits while making art accessible to anyone engaging with the museum — in-person or online.


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IEX Group

2023

IEX Group // House of Brands

  • Websites

  • Family of Brands

  • SASS

↗ View Project Exchange, swXtch, and Cloud designs
IEX Exchange homepage header

IEX Group houses three technology companies, all of which happen to have needed new innovative and modern web presences that reflected their thinking and business approach.


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Life Worth Living

2024

Life Worth Living // Yale Content Hub

  • Branding

  • Asset Creation

  • Content Library

↗ View Project Initial approved designs - 2023
Thumbnail art system provided

Life Worth Living has no predestined user experience. Our goal is to engage the user’s curiosity and encourage meandering and ingesting content that is interesting and compelling.


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Breadbox

2024

Breadbox // Financial Learning

  • Branding

  • Asset Creation

  • Web App Design

↗ View Project Breadbox mobile designs
Developed visual artwork system

Breadbox combines the educational expertise of Junior Achievement with Chick-fil-A’s vision to provide a free financial education tool for their restaurant employees.


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Dominion

2024

Dominion// Local Development

  • Website

  • Brand

  • Visual Assets

Dominion website launched in 2024
Thumbnails for their new “magazine” online content

Dominion is a development group based in Knoxville, TN. Their business practices are rooted in making a better environment for their community and they needed their new brand and website to reflect this!


Land ID

2023

Land ID // GIS Mapping

  • Brand Extension

  • Website

  • SASS

↗ View Project Initial homepage layouts in 2023
Developed layered visuals system

Land ID web & mobile apps allow real estate pros, agriculture, appraisers, builders, landowners, and anyone curious about land discover private parcel data and create powerful, shareable, interactive property maps.


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Fuse Froyo

2023

Fuse Froyo // Local Spot

  • Brand

  • Asset Creation

  • Website

↗ View Project Interactive homepage HERO - launched 2023
Illustration set created lead with my direction

Fuse Frozen Co is a franchise of locally owned frozen desert shops in coastal Georgia that, quite simply, aims to serve delicious deserts in a fun, positive, & welcoming environment.


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Passion Equip

2023

Passion Equip // Daily Devotional

  • Brand

  • Web App

  • Content Hub

Home and curated dashboards

One of Atlanta’s largest churches holds a yearly conference in front of thousands from around the world. In 2024, they launched a new content platform to be more connected to their community.


Immerse

2022-2024

Immerse // VR Platform

  • Brand

  • Website

  • 3D Assets

Initial homepage launch in 2022
Recent visual updates

Immerse blazed a trail by combining their research-backed knowledge of immersive learning and the power of Virtual Reality, putting them in a league of their own. We were faced with the challenges of communicating the value of Immerse as a learning vehicle and the value that Virtual Reality plays as a learning method. In the end, we delivered a new visual and narrative brand, website, 3D assets, and performance marketing campaigns.


Community

2022

Community // Startup

  • Brand

  • Website

Initial homepage launch in 2022
Various mobile views

With massive success in both grass-roots organizations and popular brands, Community was looking for a way to make their brand come alive on the web. Their new home page presented Community as a bold and exciting voice, making it easy for users to purchase and/or learn how to get involved. Their website now represents the powerful grassroots initiatives impacting our world and their web presence is positioned to make the same kind of positive change.


Linq

2021

Linq // Digital Networking

  • Brand

  • Website

  • Animation

Tap animation homepage launch in 2021
Various mobile views and asset production.

Linq needed help solving user confusion surrounding the functionality of their product. We created a clearer narrative of how the product works and the positive impact potential for different industries and user types. We evolved their brand further into the tech-startup space. The final product was a site full of life with animations, pops of color, and product photos resulting in a shift away from competitor's websites.


Experts Exchange

2021

Experts Exchange// Site for Devs

  • Brand

  • Website

Initial homepage launch in 2021
Various mobile views and branded statement

This tech company has been vital to the development community for over 20 years. We evolved their brand and re-envisioned their website to reintroduce their presence for the future of their company and of tech!


Post Meridiem

2019

Post Meridiem // Systematic Brand

  • Brand

  • Systems

  • Packaging

Working within limited brand flexibility, content, and time restrictions, Georgia’s first to-market canned cocktail needed to be systematically re-envisioned and simplified to prepare for the expansion of products. In doing so, the total color count was reduced from 23 to 10 and updated to appropriate contrast standards; the total font count was reduced from 5 to 2 and was replaced with a variable font to ensure flexibility for all titles. In the end, ensuring the product label a fool-proof template for the growth of the company.

Post Meridiem Can Animation
Post Meridiem Can Label Progression

Progression of previous label design to updated label.

Working within limited brand flexibility, content, and time restrictions, Georgia’s first to-market canned cocktail needed to be systematically re-envisioned and simplified to prepare for the expansion of products. In doing so, the total color count was reduced from 23 to 10 and updated to appropriate contrast standards; the total font count was reduced from 5 to 2 and was replaced with a variable font to ensure flexibility for all titles. In the end, ensuring the product label a fool-proof template for the growth of the company.


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